Last week I tweeted this. I then received a text from my friend, Maria- who’s also a blogger and food instagrammer– saying ‘you really perfected the blogging voice there. You sound nothing like real life. You never use the word ‘ladies’ and the fire emoji makes you cringe.’I realised I had adopted The Blogger Voice.
I don’t know if anyone else has noticed it, or if this is an appropriate way to define it but TBV seems to be when, in order to appeal to your audience, you use a different, less controversial, emoji-fied voice, that is ultimately fake af. It’s the voice that means YouTubers start their video with the strained, high-pitched hiiiii guysssss, or that forces beauty bloggers to looooove a lipstick when conversationally they’d be like ‘oh yeah Velvet Teddy, I’ve tried it, it’s pretty good’. Even when I skimmed Maria’s social media, it was flooded in a tone that sounded nothing like her irl (although hello to that sexy veggie jar).
TBV’s influence extends further than voice- how flatlay accounts on instagram are now The Done Thing, or your blog name should be something like ‘your first name followed by your middle name.com’ or ‘random white girl noun and another white girl noun.co.uk.’ In my own tweet, Real Life Jess would say Continue reading